OCCRL--Office of Community College Research and Leadership




	I. Background

	II. Core Curriculum

	III. Inovative Instructional Processes

	IV. Student Support Activities

	V. Professional Development

	VI. Colaboration and Governance

	VII. Organizing Tech Prep Consortium

	VIII. Administering Tech Prep

	IX. Components of Tech Prep

	X. Components in Local Setting

	XI. Successes, Problems, Challenges

Module 21: Marketing Tech Prep

	Overview

	Tech Prep has been implemented for the last 10 years. However, there is still a pervasive stereotype about Tech Prep held by parents, students, and even teachers. Many people still consider Tech Prep as another kind of vocational education for students who cannot go to universities due to the low academic competency. This reality increases the importance of marketing Tech Prep as a successful and comprehensive educational reform system that can benefit many students. This module will introduce various marketing strategies for successful Tech Prep implementation.

	Office of Community College Research and Leadership \| University of Illinois at Urbana-Champaign 51 Gerty Drive, 129 CRC \| Champaign, IL 61820 phone: 217-244-9390 \| fax: 217-244-0851 \| e-mail: occrl@uiuc.edu