he book Help Wanted
Credentials Required, Community Colleges
in the Knowledge Economy, by Anthony P. Carnevale and Donna M. Desrochers,
(2001) provides definitions to commonly used terms for short-term
training and examines economic forces that are driving credentialing
and certification models. The book is divided into seven parts and
draws attention to the importance of collaboration/partnerships and
maintaining synergies between the academic and vocational missions
in community colleges.
The authors provide a wide range of research findings related to
this topic. As senior Educational Testing Service (ETS) researchers,
Vice President for Public Leadership Anthony P. Carnevale and Senior
Economist Donna M. Desrochers explore changes in the economy that
have made non-traditional credentials more valuable. The text is
written at a level appropriate for an advanced professional familiar
with community colleges, training, vocational/career education,
or workforce development, yet it is easy to read and avoids unnecessary
use of academic jargon.
Part One emphasizes the fact
that every community college is a complex network of programs that
play overlapping but distinct roles, and require different forms
of validation, with a common aim of teaching to enhance student
learning. For example, academic education is validated through the
accreditation process, whereas remedial education for English language
development and training programs are more likely to receive validation
through standards and outcome assessments. New skill requirements
and technological change in the workplace lead to a demand for training
customized to meet customer specifications. Community colleges'
multiple roles force them to struggle with the broader issues of
validating learning and effectively balancing the education and
training functions. They also face the dilemma of how to best manage
the credentialing functions.
With a labyrinth of for-profit and not-for-profit postsecondary
institutions, professional, industry, and trade association commercial
vendors, and government entities, there is no shortage of certificates
or performance-based certifications.
Part Two describes the various credential-providers and examines
definitions of such terms as: certificate, certification, vendor
certification, and skills certification. Explanations of licenses,
statutory certifications, and voluntary certifications are offered.
Interestingly, the authors found that less-than-two-year schools
were much more likely to prepare their students to earn an industry
credential than were two-year colleges (p. 35).
For a successful career, lifelong learning is necessary for survival.
Carnevale and Desrochers address the importance of the current upward
movement in skill requirements, and the associated increase in demand
for non-degree credentials and certification programs in Part
Three. Distance learning and web-based training have assisted
workers to obtain blocks of skills at different times throughout
their careers, outside of traditional classrooms. They note that,
contrary to popular belief, while high-tech jobs have doubled, they
still account for only approximately 7 percent of all jobs in the
economy, with the greatest increase in jobs found in the nation's
offices. While work is becoming more high-tech, the technology sector
has not generated as many new jobs as other parts of the economy,
accounting for only 10 million of 133 million U.S. jobs (p. 45).
So why is credentialing for information technology (IT) so prevalent?
The authors indicate that: (1) the speed of change in the industry
surpasses that of other industries, (2) IT certifications are truly
performance-based assessments, and (3) IT certification is training
(not education) to achieve proficiency with relevant skill sets.
Part Four explores the shaping
of international credential systems in Europe as compared to those
in America, with the U.S. differing largely because of our egalitarian
bias against tracking stu-dents into particular occupations. The
chapter continues by outlining changes in skill requirements by
decade: the 1970s emphasis on the effects of changing technology
and new high-performance work processes, the 1980s which focused
on problem-solving skills, and the 1990s which valued diversity,
creativity, and new skill requirements.
The rise of the comprehensive community college is covered in Part
Five, which clearly suggests that the community college has
gradually moved toward vocational education, job training, and community
service programs. Even though the current "open door"
admissions approach provides greater access to postsecondary education,
the likelihood of achieving a bachelor's degree is about 15 percent
lower for those who start out at the two-year colleges compared
to four-year institutions. The authors identify some strategies
to promote advancement to the next level, such as community colleges
becoming branch campuses closely tied to four-year institutions,
common scheduling for cohorts, and vocational programs that foster
peer support and group identity. To encourage transitions by vocational
students, four-year colleges can also set standards for accepting
technical credits and establish "capstone" courses covering
general education credits necessary for graduation (p. 77). Performance
standards will continue to be an important strategic consideration
for community colleges, and labor market outcome standards imposed
by the federal Workforce Investment Act (WIA) will continue to force
community colleges and proprietary schools to focus on employment
outcomes rather than educational outcomes.
In Part Six, the authors
discuss key issues facing community colleges: fostering institutional
change, managing program transformations, aligning curricula to
external standards, competing with external providers, and the importance
of collaborative partnerships. Of particular interest is the importance
of connectivity among departments and the benefits that can be derived
from internal collaboration. The authors cite an example where staff
who are in contract training programs (and often in the best position
to know what kinds of skills are in demand) can share this information
with occupational programs. They are then positioned to have an
edge in developing new certificate programs or refining existing
programs to balance professional skill requirements with local skill
demands. The authors challenge us to provide easy access to students,
with multiple on-ramps and exits, and credentials that qualify students
for both further education and employment.
Finally, Part Seven explores
ways that community colleges can work to increase synergy among
different forms of workforce preparation, nurturing them all while
ultimately fostering academic education. Rapidly changing needs
for specific workplace skills can be met. A strong academic base
can be offered to those needing or desiring a stronger educational
foundation. Short term training can serve as a pathway to more extended
technical and academic education. The authors encourage community
colleges to view the challenges before them not as dangers, but
as opportunities. u
Book reviewed: Carnevale,
A.P., & Desroches, D.M., Help wanted
credentials required,
community colleges in the knowledge economy. Washington, D.C.: Education
Testing Service and the American Association of Community Colleges.
Catherine Wilhelms is Associate Dean of Instruction and Community
Education Services at Rock Valley Community College and a doctoral
student in Community College Executive Leadership at UIUC. Her e-mail
address is C.Wilhelms@rvc.cc.il.us
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